Visual and overall concept
For the 30th AMADORA BD we created a communication concept that taps directly into the comic book conversation, being our intention for the characters in the illustration to communicate the event through speech balloons.
The text itself was also worked in order to transmit the message through different dimensions of meaning. Our concept was a play on the name Amadora BD: Amadora home to the annual comic book festival and BD which means comics in Portuguese (banda desenhada – drawn panel).
We wanted to show the love for the comic art so we cut the word Amadora and added an extra “A” so you would get Ama (Love) Adora (Adore) BD (Comics) also using the hyphen as a spelling element and made it a graphic element helping us sharing the A with the two words without repeating it in its entirety.
We bet on a more visual and graphic way of communicating, versatile and with a lot of potential to adapt to each piece created.