What Lovers do
Initially, we were only asked to create one animation for the single “What Lovers Do” but were asked to delivered two proposals.
Both proposals were well-received by the band, leading to the inclusion of both animations in the final collection.
It was also a valuable opportunity for us to showcase our capabilities and work with a renowned band like Maroon 5.
The collection of Art GIFs created for the launch of Maroon 5’s album “Red Pill Blues” is a perfect example of the power of collaboration and creativity.
The diverse range of styles and perspectives brought by the 9 artists, combined with the band’s own vision, resulted in a visually stunning and emotionally resonant collection of animations that perfectly complement the album’s themes and messages.
It’s an exciting time for digital art as it continues to evolve and be recognized as a valid form of expression.
Later on, as the project progressed, we were given the opportunity to create another animation for the song “Whiskey.”
This was a great chance for us to flex our creative muscles again and come up with something unique and fitting for the song.
The final result was another success, adding to the overall impact of the collection of Art GIFs as a whole.